NDA was awarded 3rd prize in this international competition with 35 competitors to rebrand one of China's most famous beach side resorts into a world-class coastal tourism destination. The proposal looked back at the site's geological history to propose an educational and entertaining "time-travel journey" to discover the origins of Xiaomeisha Coast. NDA makes full use of Jurassic coastline resources and integrate this theme into the positioning, functional activities, planning and design of Xiaomiesha Bay, so as to help Shenzhen build Jurassic coastline into the largest tourism IP in the east and form an international golden coast tourism belt.
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